Here is a summary of the most interesting happenings this
week in the world of CRM.
CustomerEffective:
Everybody has bad data – People interact with data so it is not perfect. It
naturally is grouped into silos and separate systems. When we try to gather
this together into one system it can be very daunting. Plan to work hard to get
the data clean and plan the migration. Involve a service provider and/or a data
cleansing tool to assist you. Make sure you have a strategy. Don’t forget this
is an on-going effort and you should consider implementing a tool to help keep
your data clean in the future.
CustomerEffective:
Data Types available with CRM 2011 – a nice review of the available data
types and what they mean.
Dynamics
World Top 100 – The Dynamics World top 100 most influential people in the
world of CRM were announced. I was not on the list even though I am ranked 80th in the world on
CRM Rock Star. Maybe next Year. See the blog section to see get the link to
Chris Cognetta (#49) and Leon Tribe (#55).
Electronic
Arts: Social Technology But a Less Social Attitude – EA was again voted
Worst Company in America. Leon Tribe discusses the COO’s thoughts on this and
how this shows a bad attitude towards social listening. They have implemented
Salesforce but are not using it to listen and respond to their customers.
C5:
Web Resources on a Dashboard – this describes in simple, non-developers
terms how to create a web resource and put it in your dashboard. The situation
they describe is interesting – use a Web Resource to include your directions.
Great idea! Put the instructions they need directly in front of them!
C5:
Option Set Best Practices – Be careful with your option set options
especially if you are working with outside vendors. When a vendor sends a
managed solution with an Option Set it will contain all the Options – so if you
have modified the labels on those options, they will be changed back. So it is
better to delete options you don’t need and add new ones. Or at least keep very
good documentation on the Label-value combinations so you can correct them when
necessary.
Pandas
are Terrible Investments – Not related to CRM except that it is on a
consultant’s site. Still humorous.
PowerObjects:
Date of an Email – Sometimes it can be confusing to look at an Email in CRM
because it will say created on say 5/10/2013. Does this mean that’s when it was
sent/received? Or is that just when it was tracked? Answer is when it was
tracked. Look at the Actual End field. This will be the date on the actual
email.
PowerObjects is good for quick, helpful tips that you can
use every day. Check out their 5
Tips for Daily Work in Dynamics CRM. They also had a good blog about Migration
tips for the consultants among us.
Auditing
Workflows – This is a bit older but a helpful tip; use Auditing on your
workflows to see who Enables/Disables them. Good idea since this is not automatically
tracked.
That’s all for today folks! Have a nice weekend!
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